We pride ourselves for our ability to adapt to your production seamlessly and to capture what you envision, how you envision it, where you need us to be – literally anywhere in the world, when you need us there. We own our gear, we build our team from the core, and all shooters are staff, fully bonded and insured. We look at how we bring value to you – if we do our job right, we keep working with you. Every camera crew has gone through our Federally Accredited Apprenticeship Program in the US (built by us for you). That is why show-runners, production companies, agencies, networks and Fortune 500 companies turn to us: because we have the best trained video camera crew – fully outfitted with the latest in cameras and equipment – with the ability to travel and focus 100% on executing YOUR vision. Trying to staff the critical camera crew on projects one-by-one means you have to continually rethink strategy as video crew become unavailable, or are just not up to your standards. She applauded Keep America Beautiful's decision as an “appropriate move.” It will mean a trusted group can help control the narrative the ad has promoted for over 50 years, she said.In this day of ever-shrinking margins, time is the enemy. “I think it has done damage to public perception and support for actual Native people doing things to protect the land and protect the environment.” “There’s no agency for that sad so-called Indian guy sitting in a canoe, crying,” Folsom said. “I did see how people littered, and I did see how the creeks and the rivers were getting polluted.”īut as she grew up, Folsom noticed how media devoted little coverage to Native American environmental activists. “At that point, every single person who showed up with braids and buckskins, on TV or anywhere in the movies, I glommed on to that because it was such a rare thing to see,” said Folsom, whose areas of study include Native American pop culture. Folsom, a journalism and media communication professor at Colorado State University and a citizen of the Choctaw Nation of Oklahoma, remembers watching the public service announcement as a child. He also was a technical adviser on Native American matters on film sets.ĭr. His movie credits from the 1950s-1980s included “Sitting Bull,” The Great Sioux Massacre," Nevada Smith, “A Man Called Horse” and “Ernest Goes to Camp." On television, he appeared in “Bonanza,” “Gunsmoke” and “Rawhide” among others. Most of the time, his character was simply “Indian,” “Indian Chief” or “Indian Joe.” He spent more than 25 years making public appearances and visits to schools on behalf of the anti-litter campaign, according to an Associated Press obituary.įrom there, Cody, who was Italian American but claimed to have Cherokee heritage through his father, was typecast as a stock Native American character, appearing in over 80 films. It led to Iron Eyes Cody filming three follow-up PSAs. When it premiered in the 1970s, the ad was a sensation. “NCAI looks forward to putting this advertisement to bed for good.” “NCAI is proud to assume the role of monitoring the use of this advertisement and ensure it is only used for historical context this advertisement was inappropriate then and remains inappropriate today,” said NCAI Executive Director Larry Wright, Jr. ![]() NCAI plans to end the use of the ad and watch for any unauthorized use. “We spoke to several Indigenous peoples’ organizations and were pleased to identify the National Congress of American Indians as a potential caretaker.” ![]() “Keep America Beautiful wanted to be careful and deliberate about how we transitioned this iconic advertisement/public service announcement to appropriate owners,” Noah Ullman, a spokesperson for the nonprofit, said via e-mail. The nonprofit that originally commissioned the advertisement, Keep America Beautiful, had long been considering how to retire the ad and announced this week that it's doing so by transferring ownership of the rights to the National Congress of American Indians. But to many Native Americans, the public service announcement has been a painful reminder of the enduring stereotypes they face. The so-called “Crying Indian” with his buckskins and long braids made the late actor Iron Eyes Cody a recognizable face in households nationwide. But now a Native American advocacy group that was given the rights to the long-parodied public service announcement is retiring it, saying it has always been inappropriate. It's been referenced over the decades since on shows like “The Simpsons” and “South Park” and in internet memes. Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shed a single tear at the sight of smokestacks and litter taking over a once unblemished landscape has become an indelible piece of TV pop culture.
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